Even if you're not planning on selling online, a well-crafted site is essential for any business.
Q: My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a website?
A: That's a good question. In fact, it's one of the most important and most frequently asked questions of the digital business age. A large portion of business revenues are derived from online transactions or from offline transactions that were the result of online marketing efforts including “searches”. So should your business have a website, even if your business is small and sells products or services you don't think can be sold online? The answer is "Yes"! If you have a business, you should have a website. Period. No question. Without a doubt…and to have the website your business deserves it should be a MAD RHINO WEBSITE DESIGN website!
Also, don't be so quick to dismiss your product or service as one that can't be sold or promoted online. Nowadays, there's very little that can't be sold over the internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas, to home improvement services, you name it! Most people today look up everything from local roofing contractors to restaurants before selecting where to do business. The possibilities are endless and if you can imagine it, MAD RHINO will figure out how to create and promote it online.
The point to be made here is that you should at the very least have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.
You also mention that yours is a small operation, but when it comes to benefiting from a website, size does not matter. I don't care if you're a one-man show or a 10,000-employee corporate giant; if you don't have a website, you're losing business to other companies that do.
Here's the exception: It's actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. It either says, "Hey, look, we take our business so seriously that we have a MAD RHINO created site for our customers!" or it screams, "Hey, look, I let my 10-year-old nephew design my site. Good luck finding anything!"
Your website is an important part of your business. Make sure you treat it as such. Call MAD RHINO WEBSITE DESIGN today and schedule your FREE consultation!
That said, it's not enough that you just have a website. You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer or customer for your services. If your site does not look professional and represent your branding properly, your chance at making a good first impression will be lost.
One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression. With a MAD RHINO designed site, your small operation can project the image and professionalism of a much larger company. The inverse is also true. I've seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them.